Cookie Policy

What Are Cookies?

Cookies are small text files that can be placed on your device when you visit a website. They help websites recognise your device, remember certain preferences, keep pages secure, and understand how visitors interact with pages and content.

Similar technologies may include pixels, tags, scripts, local storage or other tools that store or access information on your device.

How We Use Cookies

AO Events Limited may use cookies and similar technologies to support website functionality, improve performance, understand how visitors use our website, measure enquiries, and support relevant marketing activity where permitted.

Cookies We May Use

• Essential cookies – these help basic parts of the website work properly and may support security, page loading, forms, consent choices and core site functionality.
• Analytics cookies – these help us understand website traffic, visitor behaviour, popular pages, enquiry journeys and how people interact with our website so we can improve it over time.
• Marketing cookies – these may help measure advertising performance, understand which campaigns lead to enquiries, and support more relevant advertising where consent is given.
• Third-party cookies – these may be set by trusted tools or embedded services used on our website, such as analytics, tag management, forms, review widgets, maps, video embeds or social media features.

Google Analytics, Google Tag and GA4

Our website may use Google Analytics, Google Tag and GA4 to collect information about website usage, such as which pages are visited, how users move through the site, general website performance, and whether website visits result in useful actions such as enquiries.

This information helps us understand how our website is being used and where improvements may be needed. Where required, analytics and marketing tools should only run based on the consent choices made through our cookie banner or consent tool.

Advertising and Conversion Tracking

We may use advertising or conversion tracking tools to help understand how people find our website, which adverts or campaigns are effective, and whether users complete actions such as submitting an enquiry, clicking to call or clicking to email.

These tools may use cookies, pixels, tags or similar technologies. Where required, they will only be used based on your consent choices.

Third-Party Services and Embedded Content

Some parts of our website may use trusted third-party services, such as analytics tools, tag management, enquiry forms, review widgets, embedded videos, maps, social media features or other website functionality.

These third parties may set or support cookies or similar technologies and may process information in accordance with their own privacy and cookie policies.

Cookie Duration

Some cookies may only last for the duration of your browsing session, while others may remain on your device for a longer period so that preferences, analytics or consent choices can be remembered.

The exact duration depends on the type of cookie, the purpose it is used for, and the provider setting it.

Your Cookie Choices

Where required, non-essential cookies such as analytics and marketing cookies will only be used based on the choices you make through our website cookie banner or consent tool.

You can usually accept, reject or manage non-essential cookies using the consent options shown on our website. You can also manage or delete cookies through your browser settings. Please note that disabling certain cookies may affect how parts of the website function.

Changing Your Choices

You can change or withdraw your cookie choices by using the cookie settings or consent options available on our website, where provided.

You can also clear cookies through your browser settings, which may reset your cookie preferences and cause the cookie banner or consent tool to appear again.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, the cookies we use, third-party tools, or applicable legal and regulatory requirements.